Terrance Harrington, host of CAN TV's Nonprofits Talk and executive director of Nonprofits Matter, Inc., had me share my expertise on storytelling and how it can potentially propel a nonprofit organization.
Anyone can tell a good story but it takes the WRITE stuff to know how to pen a great one. An essential tool for the nonprofit organization is its utilization of storytelling. I sat down with Terrance Harrington, host of CAN TV's Nonprofits Talk, to provide insight and share basic storytelling fundamentals. For starters, keep these two things in mind:
A) Put the cookies on the bottom shelf
B) Make it do a James Brown by giving that story soul. People love a feel-good article, but, most importantly, they want to feel something. So move them with the message!
Harrington, a Chicago-based entrepreneur with more than 25 years of operational and leadership experience within the military, public and private sectors, is executive director of Nonprofits Matter, Inc. He is also Chief Operating Officer of Sonja B. Norwood Unlimited.
Keep the faith and always trust the process. #OnwardUpward
A) Put the cookies on the bottom shelf
B) Make it do a James Brown by giving that story soul. People love a feel-good article, but, most importantly, they want to feel something. So move them with the message!
Harrington, a Chicago-based entrepreneur with more than 25 years of operational and leadership experience within the military, public and private sectors, is executive director of Nonprofits Matter, Inc. He is also Chief Operating Officer of Sonja B. Norwood Unlimited.
Keep the faith and always trust the process. #OnwardUpward
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